I've designed a new bottle for Moskovskaya's premium branded Russian vodka. They stipulated their claim The True One must be prominently displayed on the bottle labelling, otherwise the shape concept was up for grabs. I sharpened my pencil and wondered about Russian historicals, then a factoid occurred about a recent excavation beneath the Kremlin building unearthed an ancient royal tomb which just may be the very first archeological evidence of Vikings anywhere (before they spread westward into Europe and beyond). Maybe they were the first vodka distillers? and as Moskovskaya have been producing since 1894, this anyway was enough of an association for me to googligo 'viking sword' hunting for some visual inspiration and then to make my planview -

The food and bev' marketeers are constantly catching us consumers with their ad campaigns, go checkout the premium spirits at your local, i was impressed, apparently Moskovskaya had been caught with their pants soiled (hooked on their own supply perhaps?) so they had to redress the issue by deploying their USP claim. I incorporated it with a blurb of my own to compliment the finished presentation -
Bares a similarity to the legend of King Arthur's sword (Exclibur) in the stone! I should find out next month if my efforts come to anything bankable, hopefully restoring some justice as my previous 2 client projects were mysteriously pulled without explanation.
Anyway, next project slated will be a poster to announce next februrary's Brighton Science Festival, am totally enthusiastic about that, of which more to blog about nearer the time.